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Digitalization driven by data 

📅 11 Dec 2024 | 📍 PitStop 4, Za'abeel Hall 3

This workshop explores strategies for leveraging data to build and strengthen your brand, with a focus on maximizing customer insights and engagement. Attendees will gain practical knowledge on using data-driven techniques to shape brand identity, enhance customer experiences, and drive growth. Tailored for marketing professionals, brand managers, and business owners, this session equips participants with actionable methods to harness data effectively, positioning their brands for lasting success in a digital-first marketplace.

Abstract Points:

  • Building Brand Identity with Data: Use data insights to shape a unique, customer-centric brand identity online.
  • Enhancing Experiences with Real-Time Analytics: Improve customer journeys through personalized, data-driven interactions that boost loyalty.
  • Driving Strategy and Positioning: Leverage data for strategic decisions, optimizing brand positioning in a competitive digital space.
  • Protecting Brand Authenticity: Use data to manage brand perception and ensure authenticity amid rapid digital scrutiny.

Workshop Leader:

Andrew Rowson, CEO, Emotiv Corp

 

Workshop Leader

Andrew Rowson - training and development

Andrew Rowson

CEO, Emotiv Corp