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Driving the Next Era of Automotive Aftermarket

The Middle East’s automotive aftermarket continues its strong growth trajectory, with sustained momentum driven by infrastructure development, increased vehicle parc, and a growing focus on sustainability. The UAE remains at the forefront, with EV adoption expected to exceed 12,850 units by 2025, in line with national sustainability goals. Dubai is accelerating efforts to convert 30% of public sector fleets and 10% of vehicle sales to electric or hybrid models by 2030. Abu Dhabi also leads the charge with expanding EV and hybrid fleets, alongside a rapidly growing network of charging stations. Meanwhile, the region's autonomous and connected mobility market is expanding, as smart city initiatives and data-driven innovation reshape the aftermarket landscape. Demand for parts such as lubricants, filters, batteries, tires, and diagnostics tools continues to surge, particularly across commercial vehicle and fleet segments.
An integral part of Automechanika Dubai, the Automechanika Academy returns in 2025 as the region’s premier knowledge-sharing platform for the automotive aftermarket and service industry. The Academy delivers strategic insights, expert analysis, and future-focused dialogue, addressing the latest trends and challenges facing the sector. The 2025 edition will feature dedicated thematic days spotlighting policy and regulatory frameworks, sustainability, remanufacturing, electrification, digitalisation, and supply chain innovation—uniting government leaders, OEMs, suppliers, and technology innovators in shaping the future of mobility in the region.
Agenda
Location: Al Multaqua Ballroom
12:25 - Welcome and opening remarks
12:30 - Government vision for the automotive aftermarket: Policies and regulations
Synopsis: Explore how regional governments are shaping the aftermarket landscape through policies that foster innovation, ensure safety, and drive sustainable growth.
13:00 - Regulatory & conformity standards: Ensuring quality and safety in the aftermarket
Synopsis: Understand the role of regulatory frameworks and conformity standards in protecting consumers, enhancing trust, and raising industry benchmarks.
13:30 - Sustainability in the aftermarket: Government initiatives and industry collaboration
Synopsis: Understand the role of regulatory frameworks and conformity standards in protecting consumers, enhancing trust, and raising industry benchmarks.
14:00 - Car OEMs and aftermarket collaboration: Driving innovation and growth
Synopsis: Learn how automakers and aftermarket players are building synergies to expand service offerings, improve customer experience, and unlock new revenue streams.
11:55 - Welcome and opening remarks
12:00 - The role of remanufacturing in achieving sustainability goals
Synopsis: Unpack how remanufacturing is driving circular economy practices and helping the industry meet global sustainability targets.
12:30 - Tyres in the aftermarket: Innovations, safety, and market trends
Synopsis: Explore the latest advancements in tyre technologies, safety standards, and consumer demand shaping the regional tyre aftermarket.
13:00 - Specialty tyres in the Middle East: Market needs, innovation & growth opportunities
Synopsis: Identify growth segments in specialty tyres, from construction to agriculture, and the innovations fueling their regional adoption.
13:30 - Battery technologies: Powering the future of the aftermarket
Synopsis: Examine evolving battery technologies and their role in electrification, aftermarket services, and sustainable energy solutions.
2025 speakers

Manish Rathor
Head- Aftermarket Technical and Product Surveillance, Middle East & Africa, Giti Tire (M.E.A) FZCO

Moataz Hassan
Head of Sales & Marketing, Middle East - Specialty Tires, Continental Middle East DMCC

Richard Hall
Director Middle East/Asia Pacific, Transport Overseas Group

Vitali Bielski
Founder & Managing Director, Intelia Nova
Academy Gallery
