Automechanika Academy

Keynote presentations, panel discussions, roundtable debates, market updates and much more.


What challenges are aftermarket players likely to face in the next few years? When will demand return to pre-COVID levels? Will the after-effects of the pandemic alter the industry’s structure and dynamics for years to come? What are the innovations that are causing disruption in the automotive aftermarket industry? What are the key growth markets in the next 5 years?

The Academy over the years has been an integral part of Automechanika Dubai providing in-depth industry insights, strategic market updates and thought-provoking discussions.

The Academy hosted a myriad of high-profile delegates alongside international experts, key government authorities and leading industry players where they discussed the most pressing issues and analysed the changing dynamics of the global automotive aftermarket industry.

Stay tuned for more information about the 2022 edition of Automechanika Dubai. 

Key Themes

  • Industry trends
  • Innovation
  • Women in Automotive
  • Future Mobility
  • Product sections focus
  • Insurance & vehicle testing
  • AfriConnections
  • Training for workshop/garage professionals

Core Topics

  • Dubai's Automotive Trade Stats of 2020 
  • Automotive Aftermarket by 2025 
  • Future of the automotive aftermarket 
  • Aftermarket, testing & insurance - The need for standards on the repair estimating process 
  • Products & technology driving innovation in the Region 
  • Disruption in Automotive Aftermarket 
  • Preparing for an EV future - Potential in the region 
  • Standardization Think-tank 
  • How to keep garages profitable 
  • How to diversify in services provided 
  • Marketing for garage owners, all you need to know  
  • Professional Reskilling, Workforce Retention in a dynamic marketplace
  • Advanced Driver Assistance Systems (ADAS) – From Technology to Repair
  • EV repair: What you need to know
  • Car Modifications for garages
  • Smart repair tools and equipment 
  • Commercial Vehicles
  • Safety within the Automotive Aftermarket 
  • Standardization: Need for Monitoring, Inspection, Enforcement - Garages / Workshops
  • Tire Regulations - Import/export rules, anti-dumping in MEA region
  • Focus on 4 x 4 markets
  • Topics surround aftermarket car care/car washes
  • New growth markets, new channels, consolidation of supply chain 
  • Systems integration 
  • Connectivity - for security and efficiency systems 
  • Regulation, technology, maturing markets, autonomous vehicles 
  • Managing aftermarket logistics in the region
  • Automotive Digital Retailing 
  • New Business models in car ownership
  • The Future of Fleet management
Day 1 – Aftermarket Trends, and Market analysis
Time Event Topic Presented by


Opening by the Academy Chairman and Automechanika Dubai Representative -
11:40 Keynote Dubai's total automotive trade stats and trends for the next 24 months and by 2025 Nassim Al Mehairi, Dubai Customs
12:10 Market Report Middle East Automotive Aftermarket Outlook | 2020 Outlook of GCC Automotive Aftermarket Subhash Joshi, Vice President - Mobility Regional Head – ME, Frost & Sullivan
12:30 Market Report Passenger Car Service Ecosystem in UAE, 2021 Vishal Pandey, Partner - Automotive & Mobility Practice, Glasgow Consulting Group – UAE
12:50 Market Report Retail Aftermarket during the Covid times Prachi Satoskar, Regional Strategic Account Manager, GfK Middle East & Africa FZ LLC
13:20 Session The influence of the upcoming technology change in the automotive industry on the automotive independent aftermarket business Dr. Nima Mehrdadi, Regional Managing Director Middle East & Africa, HELLA Middle East FZE - LLC
13:40 Session

How the Automotive Aftermarket Can Plan and Prevail Amidst Market Volatility in China

Market volatility in China is causing an unprecedented impact to manufacture and product prices across industries. In this talk, Karan Gupta will dissect the root causes of these changes and share predictions on how they will change in the short and long term. We will unpack the impacts on the bearing as a case study.

Karan will also propose scenarios for how the future will unfold base on magnitude and additional duration of the volatility in order to extract activities that companies can undertake to reduce risk and improve profitability. We will pay special attention to the critical role trust plays in today’s pandemic-impacted economy.

Karan Gupta, Head of Strategy, KG International FZCO
14:00 Networking break
14:20 Session Aftermarket, testing & insurance – The need for standards on the repair estimating process Mirsad Nezirevic, General Manager, Aftersales, Al Masaood Automobiles
14:40 Panel Discussion It's no longer an option - Win in the Digital Race or Disappear
This session explores a 360 overview of the consumer journey, the car retailing industry, and the most critical pain points.

Key discussion points:
• Consumer understanding - What does the customer really want?
• Market Analysis - Where is the industry now?
• Sneak peek into the future - What does the future of car retailing would look like in the next 20 years?
• Transition & Transformation - What are the barriers to change?

Session Chair: Craig Stevens, CEO, Dubicars


Abinav Gupta, Job Title, Cars24

Thalib Alrubau, Job Title, Albacars

Axel Dreyer, Job Title, Galadari

15:40 Networking break
16:00 Panel Discussion Women in Automotive
16:00 Keynote Women in Automotive
16:45 Panel Discussion An Interview with Women in Automotive, enabling women as industry leaders and serving female consumers

Session Chair: Alan Whaley, Chairman, AMENA TBC


Sepideh Malekzadeh, Portfolio Strategy Manager, FORD

Marwa Kaabour, Head of Marketing & Communication, AlMassoud

Maryam Mahini, Business Development Manager, Autoglass ME

Dr. Majida AlAzaz, TBC

Berna Akinci, Head of Marketing, Bridgestone Middle East & Africa

17:30 End of Day 1
Day 2 – Innovation & Future Mobility
Time Event Topic Presented by


Opening by the Conference Chairman -
12:00 Keynote Interview Country Dedicated Session Representative of the Ministry of Commerce, Colombia
Moderator: Gareth Wright
13:00 Networking break 
13:10 Sponsored Session Digital Trends in the Automotive Industry

Ravi Pincha, CEO, ISS Middle East

Aasif Ahamed Khan, Industry Executive Advisor, SAP MENA

13:30 Innovation Talk Tires, Standardization and Safety challenges Abdelhameed Hegazy, Standards & Regulations Manager, Bridgestone EMIA
13:50 Innovation Talk Tires Safety and Fleet Management TBA
14:10 Innovation Talk

Transforming an organization into a customer centric one post 2020


Hussein M. Dajani, General Manager - Digital and CX Transformation - AMIO Region Nissan Motor Co.
14:30 Networking break
14:40 Innovation Talk It isn't just Tesla! The EV Industry in the GCC: Insights and Predictions Salman Hussain, Chief Product Officer, EV Lab
15:00 Innovation Talk Future Mobility

Aaditya Bharatkumar Thakrar, Strategic Transport Planning, AECON

15:20 Innovation Talk Developing, mentoring, and pioneering future mobility in UAE
Electric vehicles, hybrid vehicles, renewable energy, sustainability and smart solutions in the country
Harigovind Kaninghat, General Manager, One Moto TBC
15:40 Innovation Talk The Evolution of Lubricants, Innovation for Future mobility Mark Mathias, Sales Director, Grenvo Lubetech
16:00 Networking break
16:10 Innovation Talk 3D Printing in Car repair and Restoration – Case Study

Ruba Hasan, Founder & Design Director, 3 Dinova

Omar AlAnsari, Founder, Flex Performance

16:30 Market Report Passenger Car Component Aftermarket Outlook - UAE & Saudi Arabia 2021 Vishal Pandey, Partner - Automotive & Mobility Practice, Glasgow Consulting Group – UAE
16:50 Panel Discussion

The Future of Car Ownership in the UAE

Key discussion points:

• Current state of car ownership
• Post covid Trends towards self-drive & digital car service
• How the auto industry stakeholders are moving forward

Chirenj Chandran, Co-Founder & CEO, MySyara

Session Chair:
Chirenj Chandran, Co-Founder & CEO, MySyara


Karim Davis Dib, CEO, Hala Insurance

Phillippe Dupin, General Manager, Exxon Mobile

Naomi Dsouza, Influencer

Gaurav Dhar, CEO, Marshal Equipment & Trading

17:50 End of Day 2


Academy Session Sponsor

For more information on any aspect of the Conference, talk to us

Anna Arzua MacMillan

Conference Director

Anna Arzua MacMillan

Office Address: 

Messe Frankfurt Middle East GmbH

14th Floor, The H Dubai, Office Tower, One Sheikh Zayed Road, P.O. Box 26761 Dubai, UAE