What a success!

Thank you for joining us at the largest international trade exhibition for the automotive aftermarket and service industry in the wider Middle East this year. We look forward to seeing you next year from 10 – 12 December 2024 at Dubai World Trade Centre.


Automechanika Academy


Keynote presentations, panel discussions, market updates and trends, identify growth opportunities and so much more.


The knowledge-sharing platform of Automechanika Dubai, the Automechanika Academy serves to provide in-depth industry insights, strategic market updates and engage in thought-provoking panel discussions regarding the current and future state of the MEA automotive aftermarket.

At the 20th edition, our themes will focus on discussing the most pressing business realities affected by a dynamic market while analysed the changing trends impacting global automotive aftermarket industry.


Location: PitStop 1 - Hall 1

Associate Sponsor

Automechanika Academy Agenda

Time Session Speaker


Opening by the Conference Chair Ahmed Samir Elbermbali,
Sustainability Market Leader Middle East | Bureau Veritas
Managing Director – MENA | CharIN


GSO Sustainable Partnership Eng. Mohammed Alzahrani, Senior Conformity Engineer, GSO


Growth Opportunities in GCC Aftermarket Subhashree Ramarathnam, Principal Consultant, Frost & Sullivan
Passenger Car Rental and Leasing Market in KSA Vishal Pandey, Director, Glasgow Research & Consulting Group
12:45 Shaping a Sustainable Future of Mobility Gurhan Cevikel, Head of Marketing for the Middle East and Africa (MEA)
Bridgestone EMIA

Driving Forward: Navigating the Transforming Automotive Aftermarket Landscape

This panel discussion will deliver strategic insights and actionable ideas for leaders in the automotive aftermarket. By diving into the themes of technological disruption, customer-centricity, sustainability, and supply chain optimization, our panelists will share their expertise and vision for navigating the evolving landscape.

  • Exploring the impact of emerging technologies (e.g., electric vehicles, connected cars, autonomous driving) on the aftermarket business landscape.
  • Strategies for successfully incorporating technological advances, leveraging partnerships with OEMs and technology providers, and adapting business models for future success.
  • Innovative approaches to enhance customer experience, optimize service offerings, and build lasting customer relationships.
  • The role of the automotive aftermarket industry in promoting sustainability and eco-friendly practices.
  • Exploring new strategies, partnerships, and technologies to optimize supply chain efficiency and agility.


Shailen Shukla, Chief Logistics Officer
Admiral Global DMCC


Sarang Sambare, Senior Director – New Business Development & Industry Solutions, Syncron

Marc Kuntzsch, NGK Spark Plug Europe

Gaurav Malhotra, Head of Consumer PBU Middle East & Africa, Bridgestone EMIA

Shaun Smith, Group General Manager
Abdulla Al Masaood & Sons (AMS)


Accelerating Change: Empowering Women in the Automotive Industry

During this session panelists will share their success stories and initiatives that have empowered women and recognized their contributions.

  • Promoting diversity and inclusion policies at all organizational levels.
  • Encouraging women to take up leadership roles and fostering their career growth.
  • Showcasing inspirational stories of pioneering women in the automotive field.
  • Encouraging mentorship and networking opportunities among women within the industry.


Amal Hajjam, Engagement Manager, Kearney


Smriti Priya, Senior Project Manager, Roland Berger

Nehla Azeez, Director of Operations, Zeez International

Olga Rybakova, Head of Sales and Marketing, Vegachargers

Catherine Isaac, Head of Human Resources MEA, Bridgestone EMIA

Bhavika Sachdeva, Director, Trinity Lubes & Greases FZC

Nesrine Darragi, CEO & Founder, Hive Electric

14:45 Electric Shared Mobility Activation: Opportunities and Challenges Michele Cicchiello, Principal
15:15 Driving into the Future with EV Kivanc Karayol, Sustainabilty Leader


The Road to a Greener Future: How recyclable products are changing the automotive game

Dhanesh Sen, Group Operations Manager, Abdulla Al Masaood & Sons
15:45 Tackling the rising challenge of counterfeits in the aftermarket automobile industry  Ali Korri, General Manager
A&K Autoteile GmbH
Time Session Speaker
11:25 Opening by the Conference Chair Ahmed Samir Elbermbali,
Sustainability Market Leader Middle East | Bureau Veritas
Managing Director – MENA | CharIN
Theme: Digitalization of the Automotive Aftermarket Industry
11:30 GSO Digitalization “MUTABIQ System” Eng. Mohammed Alzahrani, Senior Conformity Engineer, GSO
12:00 Is digitalization the most certain opportunity for the Automotive Aftermarket Shubhra Srivastava, Co-Founder & CEO, GaragePlug
12:30 Navigating the Shift: How businesses are adapting to digital platform Ransom Averitt, Director of Marketing, Copart
13:00 Digitalization in Aftersales Operations Gunkut Ayvazoglu, EMEA Sales Director, Technosoft Automotive (SEA) Pte. Ltd.
13:30 Maximizing Profitability: Unleashing the Power of Aftermarket Inventory and Pricing Optimization


Sarang Sambare, Senior Director – New Business Development & Industry Solutions, Syncron

Jonathan Taylor, Director – Spare Parts, AW Rostamani

Marc-Steven Havinga, Supply Chain & Operations Executive, Motus

14:00 Driving Change: The impact of technology in the use car market Tanay Gupta, Senior Director of Operations and Logistics
Theme: Best Practice in Automotive Aftermarket

Value creation in the automotive aftermarket and outlook on EV battery supply strategy

  • Empirical overview of M&A-backed value creation themes
  • Implications for relevant stakeholders along the aftermarket value chain
  • Deep-dive into battery supply strategy

Daniel Christof, Associate Partner and Leader European Automotive Aftermarket & Automotive Supplier Practice, McKinsey

Jonas Hofmann, Associate Partner and Co-Leader European Automotive Aftermarket & Automotive Supplier Practice, McKinsey


Aftermarket - The new EV Logistics Ecosystem and the Customer promise

  • Electrification developments  
  • New EV Logistics Ecosystem to be built to support growth 
  • DHL approach to support this new development: DUBAI EV Center of Excellence, the founding pillar of a “new logistics approach” 
Fabio Sacchi, VP of EV Business Development, DHL
15:00 Revolutionizing the Road: Exploring the Next Generation of Batteries in the Automotive Industry Nesrine Darragi, CEO & Founder, Hive Electric

Country Focus - Saudi Arabia


Discover Saudi Arabia's Thriving Automotive Aftermarket



Connecting African buyers with global suppliers.

Key Themes

  • Country Focus - Saudi Arabia
  • ME - move to become next manufacturing hub for automotives and aftermarket?
  • Movers, Shakers & Disruptors - Analysis of trends and market opportunities
  • Digital Platforms - a new business model
  • Women in Automotive
  • IoT - safety in fleets and individual vehicles
  • Circular economy 
  • Techonology Shift - Is it worth it?
  • Revolutionizing technology within the car care sector
  • AfriConnections


Country Focus - Saudi Arabia

Explore the thriving Saudi Arabia automotive aftermarket, set to grow at a robust 6.43% CAGR. This growth is fueled by an expanding fleet, improved road infrastructure, and continuous innovation in automotive components. Join industry players, government entities, dealers, distributors, and manufacturers in a unique networking opportunity to capitalize on this dynamic market. 



In times of stagnating sales markets and growing legal regulations in saturated markets, the Sub-Saharan region is becoming increasingly attractive for the global automotive industry. The question is no longer IF Africa will be the next boom region for motor vehicles, but WHEN.

AfriConnections explores the African automotive aftermarket and how to harness this opportunity to expand your business in the region.

Academy Speakers

For more information on any aspect of the Conference, talk to us

Jumana Mashraqui

Senior Content Producer