Futureproofing the Automotive Workshop

The Modern Workshop at Automechanika Dubai 2025 returns as a vital platform for garage and workshop professionals to stay ahead in a rapidly transforming automotive landscape. This year’s edition will spotlight the intersection of technological innovation, operational excellence, and human capital development, equipping attendees with the tools to thrive in the age of smart mobility and sustainable service models.
Through expert-led presentations, dynamic panel discussions, and peer-to-peer learning, the event will delve into the latest advancements reshaping workshop operations—ranging from electric vehicle maintenance and digital diagnostics to automation, sustainability, and customer-centric service strategies. In addition to these operational pillars, a strong focus will be placed on the future of the workforce. By prioritizing talent development and skill enhancement, the Modern Workshop 2025 aims to bridge the growing gap between today’s needs and tomorrow’s capabilities.
Bringing together garage owners, workshop managers, service advisors, HR leaders, and technical experts, the event will provide an unmatched opportunity to build connections, exchange insights, and future-proof workshop businesses. Whether you're seeking to optimize your operations or empower your workforce, the Modern Workshop is where transformation begins.
Agenda
Location: PitStop 2 - Sheikh Saeed Hall 2
10:45 - Welcome and opening remarks
11:00 - Workshop 5.0 – Reshaping garages with innovation, intelligence & integration
12:00 - EV service readiness: Preparing technicians & infrastructure for the electric surge
13:00 - Beyond fuel: Elevating car care in the GCC
Moderator: Mohammad Said Jamal Abuhalimeh, Consultant, Sia
Panelists:
- Ali Mubarak Ali Al Helali, Vice President, Car Care, ADNOC Distribution
- Khalid El Bachraoui, Managing Director, Sia
- Mohamed AlDhefairi, Autocare Manager, Emarat
14:00 - Plastonomic Advancements: Transforming Plastic Repair into a Sustainable & Profitable Workshop Solution
Synopsis: This session explores how modern plastonomic repair technologies are reshaping workshop practices. By shifting from replacement to sustainable plastic repair, garages can reduce environmental impact, cut costs, and unlock new profit streams.
Graham Threlfall, Partner, PER4M
15:00 - Enhancing workshop efficiency: Best practices for high-performance garage operations
Synopsis: Discover practical strategies to streamline workshop operations, improve turnaround times, and ensure high-quality service. Gain insights on best practices in tool management, safety, and adapting to evolving industry trends.
Rudy Shukri, Business Leader, Tiqani Inc.
16:00 - Smart workshop management: AI, IoT & predictive maintenance tools you shouldn’t ignore
17:00 - Future-proofing workshop talent: Attracting, training & retaining the next-gen garage workforce in a digital age
18:00 - Beyond repairs: Leveraging content & community to build a workshop brand
19:00 - Closing remarks & end of conference
2025 Speakers

Ali Mubarak Ali Al Helali
Vice President, Car Care, ADNOC Distribution

Graham Threlfall
Partner, PER4M