Training programmes, seminars, live presentations and much more

What makes a modern workshop? Latest tools, innovative equipment, modern machinery, advanced diagnostic devices and above all skilled people who are updated with the latest industry know-how.
At Automechanika Dubai’s Modern Workshop, garage and workshop professionals can enhance their knowledge by taking part in training programmes, workshops and live presentations that will showcase the most modern, latest and innovative solutions for the garage and workshop sector.
The 2022 Modern Workshop Programme is available below.
The Modern Workshop 2022 Programme
DAY 1 – Tuesday, 22 November
13.30 | Adjustment to the new reality of sales and focus on customer experience and digital as key to win customers
Speaker: Jonathon Burgess, CEO, Aspriti
14.00 | Evaluation of EP Components for Gear Oil Packages
Speaker: Rolfe Hartley, Head of Innovation, KEMIPEX
15.00 | Modernizing your Workshop - The Non-Technical Aspect
a. The Core Problem
b. The Customer Journey
c. Upskilling
Speaker: Farid Sfeir, Instructional Designer & Certified Trainer, TIQANI
16.00 | Talent Development ROI – The Blended Approach
Topics for discussion:
a. Current Situation
b. ROI Measure in Conventional Training
c. Leveraging Technology
d. ROI Measure in Blended Training
Speaker: Farid Sfeir, Instructional Designer & Certified Trainer, TIQANI
DAY 2 – Wednesday, 23 November
14.00 | Skill Development in Automotive Industry
Session details will be added shortly
Speaker: Guru B Raju, Dubai Government Workshop
15.00 | Helping workshop up sell oil
Session details to be added shortly
Speaker: Mark Mathias, Sales and Marketing Director, Barox GmbH
16:00 | Importance of Digital Customer Journey in Modern Workshop
Session details to be added shortly
Speaker: Shubhra Srivastava, CEO, GaragePlug Inc
16.30 | Topic To be Confirmed
Session details will be added shortly
Programme Speakers

Jonathon Burgess
CEO, Aspriti

Shubhra Srivastava
CEO, GaragePlug Inc