Ali Al Helali
Ali Al Helali is the Vice President of the Car Care Division at ADNOC Distribution, bringing over 17 years of progressive leadership across the oil & gas and retail services value chain. He oversees strategic growth and innovation in Vehicle Inspection, Car Wash and Smart Services, aligning operational excellence with customer-focused mobility services.
Throughout his career, Ali has led the development and implementation of business strategies that expanded market share, introduced premium car care concepts, and enhanced service quality across the UAE. Previously, he spearheaded the Vehicle Inspection Division and managed multiple HR leadership roles, where he built pioneering recruitment and talent strategies to strengthen ADNOC’s human capital.
Ali holds a master’s degree in human resources management from Abu Dhabi University and a bachelor’s degree in business administration from the Higher Colleges of Technology. He is a Certified Manager, Certified Leader, and a graduate of the “Leading the ADNOC Way” program with London Business School. His forward-looking vision emphasizes innovation, customer convenience, and the expansion of car care services to position ADNOC Distribution as a benchmark in the regional automotive services industry.
Bilal Çelik
Bilal Çelik is a seasoned Technical Support and Training Engineer at Robert Bosch Mobility Aftermarket Türkiye & Middle East, bringing over 23 years of invaluable experience from his tenure at Robert Bosch Türkiye. His comprehensive academic journey, spanning a vocational high school background in Automotive Technology, an Associate's degree in Automotive Technology, and a Bachelor's degree in Mechanical Engineering, underpins his deep expertise. Mr. Çelik is a specialist in passenger vehicle automotive technologies, providing critical technical training and support on diverse system technologies. His extensive involvement in training programs and workshops demonstrates his commitment to equipping professionals with enhanced technical proficiency and superior problem-solving acumen.
Colin Hodgson
Colin Hodgson is the Technical Support Manager for India, Middle East & Africa (IMEA), and manages technical & sales support for the region. He has over 20 years of application, field engineering and technical support experience in the lubricants industry, having worked for Chevron Lubricants for the last 15 years, primarily in Global Lubricants and Base Oils.
Colin is a technical sector expert with an indepth understanding of applications, sectors, products and formulation details. He keeps himself up-to-date with industry trends and technological advancements and possesses exceptional communication skills to provide technical support to customers.
Most recently, Colin served as a Business Development & Marketing (BD&M) Manager at Chevron Global Base Oils – AP & AMEP where he managed BD&M activities across the Asia Pacific & Africa Middle East.
Prior to this, he was a Technical Sales & Support Manager – in the Gulf & ME Region where he managed technical support services for customers on branded lubricants in the Gulf, Middle East & East Africa. He also managed RbL deployment & execution for the Gulf in Industrial & Commercial segments via RbL Champions, RbL Phase execution, Pipeline, SFDC & Testimonials.
In 2009/2010, Colin was the Technical & Sales Team Lead for Gulf Middle East based out of Dubai. He introduced new technology products and managed changeover to new grades. He also handled sales process, product knowledge training and provided field engineering support to partners and joint ventures which resulted in growth across the demand spectrum especially in Powergen and On-Highway.
Colin received his Master’s Degree in Energy Engineering from Heriot-Watt University, UK. He pursued his Bachelor's in Mechanical Engineering (Automotive Eng.), at JKUAT in Kenya. He is a Certified Lubrication Specialist and is as a Member of the Society of Tribology & Lubrication Engineers, USA. He is also a Member of the Institute of Engineers, Kenya.
Colin is passionate about Creativity, Critical thinking & Collaboration.
Graham Threlfall
With over 30 years of experience in the global automotive aftermarket industry, Graham is a seasoned professional recognized for driving innovation, business growth, and operational excellence. His extensive background spans key account management, business development, and strategic process improvement across leading automotive organizations operating in the collision repair and automotive aftermarket.
Graham has played a pivotal role in implementing transformative efficiency programs and developing forward-thinking solutions that enhance performance, productivity, and customer satisfaction. His work focuses on bridging technology, process innovation, and business strategy to deliver sustainable results.
A passionate advocate for continuous improvement, Graham is committed to fostering collaboration and knowledge-sharing across the industry. His leadership philosophy centers on innovation through partnership—empowering teams and businesses to adopt smarter, more efficient, and customer-focused approaches.
As a speaker, Graham brings a wealth of real-world experience, strategic insight, and a clear vision for the future of automotive aftermarket operations, making his sessions both engaging and practical for professionals seeking to elevate their performance in a rapidly evolving industry.
Khalid El Bachraoui
Khalid has over 18 years of consulting experience advising global clients in Energy & Utilities, Oil & Gas, FMCG, Manufacturing, and Transport. As Managing Director at Sia Partners Middle East, he leads the Digital, AI, and Customer Experience practices, helping organizations deliver growth and large-scale transformation across the region.
With deep expertise in fuel retail and mobility, Khalid has partnered with leading energy players to reimagine service station networks, shifting them from traditional fueling points into integrated customer hubs offering convenience retail, mobility services, and premium car care. His work combines AI, digital transformation, and customer experience strategy to create data-driven ecosystems that deliver both operational efficiency and superior customer engagement.
At Automechanika Dubai 2025, Khalid brings insights on how innovation and technology are redefining the service station of the future, from personalized customer journeys and loyalty programs to connected services and sustainability-driven models. He is passionate about bridging vision with execution, ensuring that investments in digital and AI translate into tangible business value and enhanced customer satisfaction.
Mario Dimovski
Mario Dimovski is a global leader in the collision repair industry, celebrated for his innovative approach and dedication to advancing the field of plastic repair and sustainability as a business owner, ambassador, and advisor.
With over three decades of unparalleled expertise in plastic repair, Mario has revolutionized the industry with his pioneering repair processes. By inventing specialized tools and materials that elevate plastic repair capabilities, he has set a new global benchmark for precision and efficiency.
Having personally overseen more than one million plastic part repairs in the past decade through his business and customer networks, Mario’s contributions are widely regarded as instrumental in shaping the future of sustainable, high-quality plastic repair.
As the Director of Circular and Repair Innovation at Boyd Group, Mario oversees more than 1000 collision shops across the United States and Canada. He integrates cutting-edge sustainability trends and technologies, collaborates with senior leadership and partners, and develops environmentally responsible repair processes that align with the industry's future needs.
Mario is recognized as a global ambassador by the International Bodyshop Industry Symposium (IBIS) and is the chairman of Plasnomic, a pioneering industry authority dedicated to creating global standards and compliance for plastic repair.
Mario’s passion for technology, 3D printing and AI extends to collaborative projects with industry leaders, research institutions, and government partners. His groundbreaking contributions have been widely recognized in the media and celebrated at global industry events.
He shares his expertise through his monthly column, "Collision Intelligence," published in Body Shop News UK. With over 12,000 LinkedIn followers, Mario actively engages with the industry, discussing key topics and developments in collision repair.
Beyond his professional achievements, Mario is a devoted family man with a wife and three daughters. He is a passionate advocate for women in the auto industry, championing diversity and inclusion initiatives. Known for his approachable nature and commitment to collaboration, Mario continues to drive progress and inspire innovation in the collision repair industry.
Mohamed AlDhefairi
With over 8 years of professional experience in the retail and service industries, Mohamed AlDhefairi has established a reputation for excellence, adaptability, and leadership. Beginning a career in Union Coop as an executive, later I advanced into Emarat petroleum, where I developed specialized skills in managing complex cases and supporting multidisciplinary teams. Currently serving as an Autocare Manager at Emarat.
Beyond that, I have contributed significantly to policy and process improvement, spearheading initiatives and development tailored to retail settings.
Sandile Mtshali
Sandile Mtshali is a distinguished automotive professional with nearly twenty-five years of industry experience. Over the past fifteen years, he has been at the forefront of training and development for Technicians, Service Advisors, and Service Managers at leading automotive OEM companies including Mercedes-Benz, Ford, Toyota, Suzuki & Nissan. Sandile’s expertise in strategic skills development is unparalleled; he has successfully led a motor mechanic apprentice development program in South Africa and now drives the Certification of Technical Trainers across the Middle East. His unwavering commitment to nurturing talent and fostering industry growth highlights his dedication to excellence and innovation. Sandile’s passion for empowering others and his visionary approach make him a dynamic and influential leader in automotive skills development.
Savaş OK
Savaş OK is a Mechanical Engineer with over 20 years of experience in product development and aftermarket services. He currently serves as IAM Technical Services & Account Manager at Knorr-Bremse, where he leads technical support & sales and account management activities across the Middle East and Türkiye.
After earning his engineering degree in 2005, Mr. OK began his career in global HCV product development before transitioning into the aftermarket sector, where he has taken on strategic roles supporting international markets. Since joining Knorr-Bremse in 2021, he has involved in developing the Expert Network of workshops and distributors, technical sales & support, and delivering technical training throughout the Middle East.
His role has evolved to include commercial responsibilities and key customer management in Türkiye. Today, he focuses on expanding Knorr-Bremse’s IAM sales and customer network, contributing to road safety through the promotion of premium OE-quality spare parts of Knorr-Bremse.
Ozan Çiçek
Ozan Çiçek is the Managing Director of Knorr-Bremse Commercial Vehicle Systems Türkiye & MENA, leading strategic growth, transformation, and customer partnerships across a diverse and dynamic region. With over two decades of international experience spanning the Automotive, Industrial, and Consumer Goods sectors, he has consistently delivered profitable growth and built high-performing, purpose-driven teams.
A Mechanical Engineering graduate of Middle East Technical University and MBA holder from North Carolina State University, Ozan combines analytical depth with human-centered leadership. His management philosophy is grounded in integrity, humility, and curiosity, fostering trust, ownership, and collaboration across teams.
Having completed advanced Co-Active® and ORSC™ coaching Programs , he brings a strong foundation in emotional intelligence, communication, and systems thinking to his leadership approach—creating environments where people and performance thrive together.
Ozan believes that sustainable success is achieved when purpose aligns with performance—when leaders empower others, nurture trust, and create shared value across all stakeholders.
Rudy Shukri
- Trilingual trainer with over 25 years of global experience in leadership, sales, and technical training
- Certified executive coach with the International Coach Federation (ICF)
- Extensive background in learning experience design, solution development, and training program implementation
- Collaborated with major automotive brands, in more than 30 countries, on customized training and certification initiatives
- Recently supported Fortune 500 clients in healthcare and commercial sectors, focusing on digital innovation and IT integration
- Skilled in driving business growth through strategic coaching, digital solutions, and connected workforce strategies
Savaş OK
Savaş OK is a Mechanical Engineer with over 20 years of experience in product development and aftermarket services. He currently serves as IAM Technical Services & Account Manager at Knorr-Bremse, where he leads technical support & sales and account management activities across the Middle East and Türkiye.
After earning his engineering degree in 2005, Mr. OK began his career in global HCV product development before transitioning into the aftermarket sector, where he has taken on strategic roles supporting international markets. Since joining Knorr-Bremse in 2021, he has involved in developing the Expert Network of workshops and distributors, technical sales & support, and delivering technical training throughout the Middle East.
His role has evolved to include commercial responsibilities and key customer management in Türkiye. Today, he focuses on expanding Knorr-Bremse’s IAM sales and customer network, contributing to road safety through the promotion of premium OE-quality spare parts of Knorr-Bremse.
Vishal Sanghavi
Vishal Sanghavi is Head of Global Aftermarket Strategy at Knorr-Bremse Systems for Commercial Vehicles Ltd., a leading player in braking solutions for commercial vehicles. With deep expertise in the aftermarket, he focuses on enabling Knorr-Bremse to stay future-ready by transforming industry shifts into opportunities that deliver real value for customers.
Prior to this, Vishal spent over a decade in consulting, helping global automotive companies navigate complex challenges, drive growth, and lead organizational transformation.
Yarkin Gul
Yarkin Gul is the Sales Manager for Aftermarket in Commercial Vehicle Systems at Knorr-Bremse, responsible from Türkiye and MENA region. With over a decade of experience in the automotive and industrial sectors, Yarkın has held key roles in multinational companies including Ford Motor Company and Parker Hannifin, and his expertise spans strategic account management, technical sales, and market expansion, particularly in heavy commercial vehicle systems technologies.
Yarkın holds a Master’s degree in Business Administration from Istanbul Bilgi University and a Bachelor’s in Mechanical Engineering from Middle East Technical University. He also has Deep & Transformational Coaching certificates by Adler.
His cross-functional background enables him to bridge technical insight with commercial strategy, delivering value-driven solutions to OEMs, distributors and workshops.
Known for his collaborative approach and deep market understanding, Yarkın actively contributes to regional growth initiatives and customer success across the Middle East. He is passionate about sustainable technologies, automotive innovation, and fostering long-term partnerships in the mobility ecosystem.