Automechanika Dubai Speakers

Khalid El Bachraoui

Khalid has over 18 years of consulting experience advising global clients in Energy & Utilities, Oil & Gas, FMCG, Manufacturing, and Transport. As Managing Director at Sia Partners Middle East, he leads the Digital, AI, and Customer Experience practices, helping organizations deliver growth and large-scale transformation across the region.

With deep expertise in fuel retail and mobility, Khalid has partnered with leading  energy players to reimagine service station networks, shifting them from traditional fueling points into integrated customer hubs offering convenience retail, mobility services, and premium car care. His work combines AI, digital transformation, and customer experience strategy to create data-driven ecosystems that deliver both operational efficiency and superior customer engagement.

At Automechanika Dubai 2025, Khalid brings insights on how innovation and technology are redefining the service station of the future, from personalized customer journeys and loyalty programs to connected services and sustainability-driven models. He is passionate about bridging vision with execution, ensuring that investments in digital and AI translate into tangible business value and enhanced customer satisfaction.

Mohamed AlDhefairi

With over 8 years of professional experience in the retail and service industries, Mohamed AlDhefairi has established a reputation for excellence, adaptability, and leadership. Beginning a career in Union Coop as an executive, later I advanced into Emarat petroleum, where I developed specialized skills in managing complex cases and supporting multidisciplinary teams. Currently serving as an Autocare Manager at Emarat.

Beyond that, I have contributed significantly to policy and process improvement, spearheading initiatives and development tailored to retail settings.

Mohammad Said Jamal Abuhalimeh

Mohammad Abuhalimeh is a strategy consultant who helps organizations in the GCC turn ambition into tangible results. At Sia, he has led projects that reshaped both public and private sectors.

For one of the region’s largest fuel retailers, Mohammad designed and implemented a full innovation operating model — building policies, managing the innovation cycle, and guiding the rollout of an innovation management system. 

He also developed future foresight operating models for government bodies, creating toolkits, reports, and change-management plans that help leaders anticipate and act on emerging trends. In addition, he built the strategy house, KPIs, and delivery office framework, improving strategic maturity and accelerating decision-making.

Earlier, his research at the American University of Sharjah explored affordable housing policies, integrating global best practices into recommendations for the UAE, and tested technology to improve asset-management efficiency in infrastructure.

Across all of it, Mohammad’s work connects strategy, innovation, and execution — enabling organizations to adapt, expand, and lead in fast-changing markets.