What a success!

Thank you for joining us at the largest international trade exhibition for the automotive aftermarket and service industry in the wider Middle East this year. We look forward to seeing you next year from 10 – 12 December 2024 at Dubai World Trade Centre.

Automechanika Dubai - Innovation4Mobility stage image


Automechanika Dubai Lubricants Technology Conference

Efficiency and sustainability have been at the forefront of every industry, with automotive no exception. With the fast-changing landscape and growing trends of electrification of vehicles, climate-neutral mobility, connected mobility, autonomous driving and Mobility-as-a-Service (Maas), urban mobility is set to revolutionize by 2030.

Automechanika Dubai 2023 will launch ‘Innovation4Mobility’ as a special dedicated zone combining product showcases along with a series of keynote addresses, panel discussions and roundtable debates that will analyze the latest technologies, and trends and examine how aftermarket will change in the course of this Newer Mobility.

Alternate fuel vehicles, driving technologies, digitalization, connectivity and smart infrastructure will fall into the heart of discussions and display in this section, making this zone a must-attend to explore the New Age Mobility Ecosystem.

Associate Sponsor for Innovation4Mobility

Innovation4Mobility Agenda

Timings Session Speaker
10:45 Welcome and Opening Remarks Akin Adamson, Director – Middle East, Ricardo Gulf Technical Consultancy
11:00 UAE’s Vision of Future Mobility Eng. Somayyah Alyammahi, Head of Productivity Projects and Demand Management section, Ministry of Energy & Infrastructure
11:30 Developing GCC EV Fleet and Charging Ecosystems – Sustainably and Profitably Heiko Seitz, Global eMobility Leader, PwC
12:00 What do EV Customers Want? What are the Different EV Customer Behaviors and What is Needed for Mass Adoption? Hasan Nergiz, Managing Director, Al Futtaim Electric Mobility Company
12:30 Overview of the EV market scenario and growth projected in the coming years Arvind CJ, Partner, Roland Berge
13:00 Electrifying Fleets in the GCC/KSA – What it Takes Carsten Kwirandt, Director for Fleet Sales & Remarketing, Ceer
13:30 Panel Discussion - All Eyes on the Customer! How Digitization, Artificial Intelligence and Customer Centricity Redefine Automotive and Mobility Retail


Heiko Seitz, Global eMobility Leader, PwC


Jan Scheidgen, Director of Sales, BMW AGMC   

James Luxbacher, General Manager, SIXT Middle East

Anirudh Arun, Co-Founder & COO, BluSmart

14:15 Global Demand Outlook and Vehicle Sales Market in Middle East

Tatiana Hristova, Director – EMEA Light Vehicle Sales Forecast

S&P Global Mobility

14:45 Case Study – Treatment and Recycling Spent Lithium-Based Batteries

Dr. Sameer Al-Asheh, Head of Chemical and Biological Engineering Department, American University of Sharjah

Hoshank Ahmad Kanj, Project Engineer, Bee’ah

15:15 The Challenge and Opportunity for Electric Vehicles in the UAE Brendan Cronin, Director, AFRY Management Consulting
15:45 Using Electric Vehicles and Charging Ethics Abilash ET Nair, Head – Smart Mobility & Smart Buildings, Al Naboodah Group
16:15 From Theory to Track: Uniting Knowledge and Application in Electric F! Racing Presentation by Abu Dhabi University
Timings Session Speaker
10:45 Welcome and Opening Remarks Robert Snook, Director, Business Success Global
11:00 Technology in Today’s Car Parc and People Development to Meet It Pete Jackson, International Business Development Manager, Institute of the Motor Industry (IMI)
11:30 Using Microsoft Azure Cloud for testing and validation of Autonomous Vehicles Gabriel Sallah, Autonomous Mobility HPC/AL Lead, Microsoft
12:00 Case Study – Connected and Automated Mobility: Progress in Qatar and Role of AI in Speeding Up the Adoption Dr. Hamid Menouar, Principal R&D and Innovation Head, Qatar Mobility Innovations Center (QMIC)
12:30 Innovations for the new mobility – spotlight on IoT Jemma Gunning, Senior Innovation Manager – Customer Engagement, DHL
13:00 Connected Infrastructure for a Sustainable Mobility Ecosystem Ahmed Elbermbali, Sustainability Market Leader, Bureau Veritas Group
13:30 One Platform Ib Kimose, Global Director, Autorola Solutions
14:00 Transformation with CASE (Connectivity, Electrification, Shared mobility, and Autonomous Driving) Sameer Parab, Growth Strategy Advisory – Mobility & Transportation, Aranca
14:30 Changing the EV Charging Infrastructure: Mobile EV Charging Aadam Zaidi, Principal Product Manager (EV), CAFU
15:00 How the UAE Creates the World’s only Decarbonized Last-Mile Delivery Network Adam Ridgway, Founder, ONE MOTO
15:30 Panel Discussion: Role of Technology in Improving Mobility Services


Robert Snook, Director, Business Success Global


Ib Kimose, Global Director, Autorola Solutions

Adam Ridgway, Founder, ONE MOTO

Ahmed Elbermbali, Sustainability Market Leader I Managing Director – Middle East , Bureau Veritas Group I CharIN

Michel El Meouchi, New Verticals and Connectivity Manager, CAFU

10:45 - 16:00 | Electric and alternative fuelled vehicles are here – are we ready?

  • An overview of alternative fuelled vehicles, what is here now and what is planned
  • FIRES – the great debate, Internal Combustion Vehicles -v- electric, are any of them really less or more likely to catch fire
  • What is the risk facing responders in fire or accident?
  • Can the fires be dealt with – can we predict an issue coming
  • Accidents – how do we make them safe - how can we extricate trapped persons
  • Just an accident, a bump – how do we recover, where to, quarantine, monitor, repair
  • The workplace, car park or home – what do we need to consider with a fire risk assessment
  • The risks, ARC injuries, explosion, projectiles, vapour cloud – can it get any worse

Richard Dunbar, Managing Director, Park Lodge International Ltd.

Meet our Speakers

Get in touch with our team

For more information and speaking opportunities: 

Jumana Mashraqui

Senior Content Producer


For sponsorship opportunities:

Devendran Somusundaram

Portfolio Sponsorship Manager

Devendran Somusundaram

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