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Exhibitors & products at Automechanika Dubai 2023

START FIRST PTE LTD

About us

At START FIRST, we’re not just in the business of lubricants; we’re passionate about performance. Here’s what sets us apart:

Our Product Range:

  • We produce a comprehensive lineup of Lubricants, Grease, EV Fluids, Diesel Exhaust Fluid, and Coolants.
  • These high-quality products can either bear the trusted EERSTA Lubricants brand or be customized through our Private Label solutions.

Distributor Opportunities:

  • Are you an ambitious distributor seeking a strong partnership? Look no further! We’re actively sourcing potential Distributors who share our enthusiasm for excellence and want to represent EERSTA Lubricants.

Beyond Manufacturing:

  • While lubricants are our core, we don’t stop there. Our group company also excels in distribution and wholesale of renowned brands like Mobil, Shell, ENI (AGIP), and Elf.
  • As the appointed distributor for BASF Glysantin Coolants and Hydraulan fluids in Singapore, Cambodia, and Laos, we’re committed to delivering top-tier solutions.

Our product groups

More about us

Our Brands

Mobil Lubricants

Mobil Lubricants

EERSTA Lubricants

EERSTA Lubricants

BASF Glysantin Hydraulan

BASF Glysantin Hydraulan

ENI Lubricants

ENI Lubricants

Shell Lubricants

Shell Lubricants

Headquartered in Singapore, START FIRST has expanded its sales and operations across Northeast Asia, Southeast Asia, and Oceania regions. Our Singapore-based operations include Manufacturing, Technical Support, and Regional Sales & Marketing. Leveraging Singapore’s geographical advantages and trade incentives, we provide excellent technical advice, enhanced service support, effective marketing concepts, and deliver quality-controlled products at attractive costs for our distributors and customers. Our business has evolved beyond distributing Lubricants & Chemicals. We now manufacture and private label a comprehensive line of Lubricants & Chemicals, drawing from a library of over 400 formulations. From base oils to finished products, everything is available under one roof.