Aydin Almassian
Aydin Almassian has over 20 years of experience in the automotive industry, with a specialization in the aftermarket and diagnostics.
Since 2019, he has played a key role in the development and expansion of Hella’s Electric/Electronic products.
Currently, as Product specialist and Technical Manager at Hella Middle East FZE, Aydin Almassian oversees these products while continuously driving innovation and technical excellence in the region.
In addition, Aydin Almassian played a pivotal role in the launch, development, and ongoing management of the Hella Gutmann Academy at Hella Middle East. Under his direction, the academy provides specialized training in diagnostics, ADAS (Advanced Driver Assistance Systems) and calibration, helping to advance the skills and knowledge of automotive professionals.
Within 5 years at Hella Middle East, Aydin Almassian remains committed to strengthening the company’s leadership in both product development and technical expertise, ensuring that Hella continues to be a key player in the evolving automotive industry.
Rudy Shukri
- Trilingual trainer with over 25 years of global experience in leadership, sales, and technical training
- Certified executive coach with the International Coach Federation (ICF)
- Extensive background in learning experience design, solution development, and training program implementation
- Collaborated with major automotive brands, in more than 30 countries, on customized training and certification initiatives
- Recently supported Fortune 500 clients in healthcare and commercial sectors, focusing on digital innovation and IT integration
- Skilled in driving business growth through strategic coaching, digital solutions, and connected workforce strategies
Rami Karout
Based in Geneva, Rami is a road transport expert specialising in trade facilitation, road safety and transport sustainability at IRU. He supports logistics and transport operators in the Middle East and North Africa to enhance efficiency and connectivity in the sector.
He has over 15 years of experience working with international organisations and private sector companies across Europe and the Middle East. After a six-year spell in the reinsurance industry, Rami spent 4 years in the financial division of Geneva’s United Nations office.
Since joining IRU, Rami has played a key role strengthening IRU’s mission to facilitate trade and unlock regional economic potential in the Middle East region. His efforts have also contributed to helping transport companies reduce costs, transit times, and CO₂ emissions while ensuring safer and more sustainable road transport.
Sandile Mtshali
Sandile Mtshali is a distinguished automotive professional with nearly twenty-five years of industry experience. Over the past fifteen years, he has been at the forefront of training and development for Technicians, Service Advisors, and Service Managers at leading automotive OEM companies including Mercedes-Benz, Ford, Toyota, Suzuki & Nissan. Sandile’s expertise in strategic skills development is unparalleled; he has successfully led a motor mechanic apprentice development program in South Africa and now drives the Certification of Technical Trainers across the Middle East. His unwavering commitment to nurturing talent and fostering industry growth highlights his dedication to excellence and innovation. Sandile’s passion for empowering others and his visionary approach make him a dynamic and influential leader in automotive skills development.
Sharon Kindleysides
Sharon Kindleysides is a renowned mobility strategist with over two decades of experience in transport systems, sustainable mobility, and intelligent vehicle technologies. She has worked extensively with governments, industry bodies, and private enterprises to advance connected, autonomous, and electric mobility solutions. Sharon has served as a board member and advisor across several international mobility initiatives and is a frequent speaker on workforce development and innovation in the global automotive sector.