Learn from the world leaders in wrapping, The Wrap Institute, live at Automechanika Dubai.
See real techniques, proven results, and skills tailored for the Middle East market.
Whether you're expanding your service offerings, improving installation quality, or entering the automotive customization industry, these demonstrations provide immediately applicable skills and business insights that translate directly to revenue.
Live wrap demo agenda
Date: 9 – 11 December 2025
Location: Wrap It Up Stage – Sheikh Saeed Hall 3
10:30 – 11:30 | Window Tint - Heat Reduction & Energy Efficiency
In Dubai's extreme climate, where summer temperatures regularly exceed 45°C (113°F), window tinting isn't a luxury—it's a necessity. This hands-on demonstration reveals the science and technique behind professional automotive window tinting that dramatically reduces cabin heat, protects interiors from UV damage, and significantly improves vehicle energy efficiency.
Learn proper installation techniques that eliminate bubbles, ensure edge durability in high-heat environments, and maximize heat rejection properties.
You'll see firsthand how quality tinting can reduce air conditioning load by up to 60%, extending vehicle range for electric cars and improving fuel efficiency for combustion engines—critical advantages in the Gulf region.
Whether you're looking to add tinting services to your shop or improve your current installation quality, this session provides immediately applicable techniques for the Middle Eastern market's unique demands.
Key Takeaways:
- Heat rejection technology: Understanding ceramic vs. carbon vs. dyed films and which performs best in extreme temperatures
- Installation precision: Professional techniques for bubble-free application and long-lasting edge seals in high-heat climates
- Energy savings: How quality tinting reduces AC load by 40-60%, improving fuel efficiency and EV range
- UV protection: Preventing interior fading and dashboard cracking in intense sun exposure
- Legal compliance: Navigating UAE tinting regulations while maximizing customer benefits
- ROI for shops: Service pricing, material costs, and profit margins in the regional market
12:30 – 13:30 | PPF & Coatings - Ultimate Paint Protection Against Sand & Scratches
Desert driving conditions present unique challenges: sandstorms, extreme heat, rock chips from desert highways, and abrasive dust that can destroy paint finishes in months. Paint Protection Film (PPF) combined with ceramic coatings offers the most comprehensive defense against the harsh Middle Eastern environment.
In this demonstration, you will see advanced PPF installation techniques specifically adapted for high-impact areas vulnerable to sand and debris. You'll learn how to properly prepare surfaces in dusty conditions, apply film without contamination, and achieve invisible edges that withstand thermal expansion in extreme heat.
Discover why PPF is no longer optional for premium and luxury vehicles in the Gulf region—it's essential protection that preserves resale value and keeps vehicles looking showroom-new despite brutal environmental conditions.
Key Takeaways:
- Sand damage prevention: Why PPF is critical for vehicles in desert environments and which areas need priority protection
- Material selection: Self-healing films, thickness options, and clarity retention in high-UV environments
- Installation excellence: Techniques for contamination-free application in dusty conditions
- Edge sealing: Methods that prevent lifting and edge failure in 50°C+ temperatures
- Ceramic coating integration: How top coatings enhance PPF performance and simplify maintenance
- Premium service positioning: Packaging PPF services for luxury and fleet markets with strong margins
14:30 – 15:30 | Print Film Wraps for Company Cars & Fleet Branding
Fleet vehicles are mobile billboards generating thousands of impressions daily—yet most companies underutilize this powerful marketing asset. Professional vinyl wraps transform company cars into brand ambassadors while protecting the underlying paint and maintaining residual value.
Watch the complete process of creating durable, professional fleet wraps that withstand the Middle East's punishing conditions: intense UV exposure, extreme heat cycling, and frequent washing. You'll see efficient installation techniques that minimize vehicle downtime, critical for commercial fleets, and learn design principles that maximize brand visibility and message impact.
Whether wrapping a single company vehicle or managing 100+ fleet cars, this session provides the technical knowledge and business framework to deliver consistent, high-quality results that keep clients coming back.
Key Takeaways:
- Fleet-specific techniques: Fast, repeatable installation methods that minimize vehicle downtime
- Material durability: Selecting print films and laminates that survive 3-5 years in harsh Gulf conditions
- Design for impact: Creating wraps that maximize brand visibility and message retention
- Color consistency: Maintaining brand standards across multiple vehicles and installation dates
- Removal & refresh: Efficient wrap removal techniques that protect paint for re-wrapping
- Business opportunity: Pricing strategies, maintenance programs, and building long-term fleet contracts
16:30 – 17:30 | Color Change Wraps - Transforming Custom Car Projects
The custom car market in the UAE is among the world's most sophisticated, with owners seeking unique, personalized vehicles that stand out on Dubai's streets. Color change wraps offer unlimited creative possibilities, from mirror chrome and satin finishes to color-shifting films and custom textures, all while being completely reversible.
You will see advanced wrapping techniques for complex curves, deep recesses, and challenging body lines that separate amateur work from professional transformations. You'll learn how to achieve seamless color transitions, handle door jambs and engine bays, and create finishes that look factory-applied but offer far more creative freedom than paint.
This is where technical skill meets artistry—and where installers command premium pricing for work that transforms vehicles into rolling masterpieces.
Key Takeaways:
- Advanced techniques: Mastering compound curves, tight recesses, and seamless panel transitions
- Finish options: Understanding gloss, matte, satin, metallic, chrome, and textured films for different effects
- Durability in luxury: Ensuring premium finishes maintain their appearance in extreme conditions
- Complete coverage: Properly wrapping door jambs, engine bays, and hidden areas for factory-quality appearance
- Creative consultation: Helping clients visualize possibilities and select finishes that match their vision
- Premium pricing: Positioning color change as a luxury service with margins that reflect skill and artistry
Workshop conducted by:
Rainer Lorz
The Wrap Institute Master Trainer
Rainer Lorz brings decades of hands-on experience and is a master trainer with The Wrap Institute, which has trained installers behind over 120,000 vehicle wraps worldwide. These aren't theoretical presentations—they're live demonstrations of techniques proven in real-world conditions, adapted specifically for the Middle Eastern market's unique challenges.
Whether you're expanding your service offerings, improving installation quality, or entering the automotive customization industry, these demonstrations provide immediately applicable skills and business insights that translate directly to revenue.