Academy Agenda

Day 1 – Aftermarket Trends, and Market analysis
Time Event Topic Presented by


Opening by the Academy Chairman and Automechanika Dubai Representative -
11:30 Keynote Dubai's total automotive trade stats 2020 and 2021 Fuad Bassam, Senior Officer Data Validation and Monitor- Statistics Section, Dubai Customs
11:50 Keynote Market Outlook Survey Andrea Piccin, Partner & General Manager, GRS Research & Strategy
12:15 Market Report


The Gulf Cooperation Council (GCC)—comprising Oman, Kuwait, Qatar, Saudi Arabia, United Arab Emirates, and Bahrain—is a significant politico-economic bloc in the Middle East. It constitutes 53% of the nominal gross domestic product (GDP) (for 2020) of the entire Middle East and, more significantly, contributes to the majority of the automotive aftermarket demand in the region. With the pandemic, likeall industries, the automotive aftermarket has seen a rise and fall in performance over two years. This presentation will cover: 1. Impact analysis of the pandemic and its effect on GCC automotive after market 2. How large the after market is expected to be (Forecast & Revenue Split) 3. What are the key after market trends driving and redefining the business as usual 4. Key Growth opportunities

Subhash Joshi, Vice President - Mobility Regional Head – ME, Frost & Sullivan
12:40 Market Report Passenger Car Service Ecosystem in UAE, 2021 Vishal Pandey, Partner - Automotive & Mobility Practice, Glasgow Consulting Group – UAE
13:00 Market Report Retail Aftermarket during the Covid times Prachi Satoskar, Regional Strategic Account Manager, GfK Middle East & Africa FZ LLC
13:20 Networking break
13:35 Session

How the Automotive Aftermarket Can Plan and Prevail Amidst Market Volatility in China

Market volatility in China is causing an unprecedented impact to manufacture and product prices across industries. In this talk, Karan Gupta will dissect the root causes of these changes and share predictions on how they will change in the short and long term. We will unpack the impacts on the bearing as a case study.

Karan will also propose scenarios for how the future will unfold base on magnitude and additional duration of the volatility in order to extract activities that companies can undertake to reduce risk and improve profitability. We will pay special attention to the critical role trust plays in today’s pandemic-impacted economy.

Karan Gupta, Head of Strategy, KG International FZCO
14:00 Session Aftermarket, testing & insurance – The need for standards on the repair estimating process Mirsad Nezirevic, General Manager, Aftersales, Al Masaood Automobiles
14:20 Session Workshop-Net closes the digital gap in the workshop
The presentation introduces the international communication standard "Workshop-Net" and highlights the advantages of using "Workshop-Net" to close the digital gap between the back office and the equipment of a workshop or inspection centre. This standardized communication supports the digitalization of the working processes an implies an improvement of productivity and profitability.
Frank Beaujean, President, ASA-Association e.V.
14:40 Panel Discussion It's no longer an option - Win in the Digital Race or Disappear
This session explores a 360 overview of the consumer journey, the car retailing industry, and the most critical pain points.

Key discussion points:
• Consumer understanding - What does the customer really want?
• Market Analysis - Where is the industry now?
• Sneak peek into the future - What does the future of car retailing would look like in the next 20 years?
• Transition & Transformation - What are the barriers to change?

Session Chair: Craig Stevens, CEO, Dubicars


Abinav Gupta, Job Title, Cars24

Thalib Alrubau, Job Title, Albacars

15:50 Networking break
16:00 Panel Discussion Women in Automotive
16:00 Keynote Women in Automotive
16:45 Panel Discussion An Interview with Women in Automotive, enabling women as industry leaders and serving female consumers

Session Chair: Alan Whaley, Chairman, AMENA TBC


Sepideh Malekzadeh, Portfolio Strategy Manager, FORD

Marwa Kaabour, Head of Marketing & Communication, AlMassoud

Maryam Mahini, Business Development Manager, Autoglass ME

Dr. Majida AlAzaz, TBC

Berna Akinci, Head of Marketing, Bridgestone Middle East & Africa

Majda Rochdi, Marketing and Communications Director, UD Trucks MIDDLE East

17:30 End of Day 1
Day 2 – Innovation & Future Mobility
Time Event Topic Presented by


Opening by the Conference Chairman -
11:40 Keynote Interview Country Dedicated Session Representative of the Ministry of Commerce, Colombia
Moderator: Gareth Wright
12:40 Networking break 
12:50 Sponsored Session Digital Trends in the Automotive Industry

Ravi Pincha, CEO, ISS Middle East

Aasif Ahamed Khan, Industry Executive Advisor, SAP MENA

13:10 Innovation Talk Tire Safety, Regulations, and Standardization in the Middle East Abdelhameed Hegazy, Standards & Regulations Manager, Bridgestone EMIA
13:30   Tyre Management

Mohammed Aqel, General Manager, CENTRAL TRADING COMPANY LLC

Zulfiqar Dilawar, Service & Solution Business Development Manager, Michelin

13:50   Mobility Solutions and Digital Tools in the Tire Industry Fadi El Karmi, Product Manager, Commercial - Emerging Markets, Goodyear

Transforming an organization into a customer centric one post 2020


Hussein M. Dajani, General Manager - Digital and CX Transformation - AMIO Region Nissan Motor Co.
14:30 Networking break
14:40 Innovation Talk It isn't just Tesla! The EV Industry in the GCC: Insights and Predictions Salman Hussain, Chief Product Officer, EV Lab
15:00   Future Mobility

Aaditya Bharatkumar Thakrar, Strategic Transport Planning, AECON

15:20   Developing, mentoring, and pioneering future mobility in UAE
Electric vehicles, hybrid vehicles, renewable energy, sustainability and smart solutions in the country
Harigovind Kaninghat, General Manager, One Moto TBC
15:40   Helping reduce the Cost of Ownership through advanced lubricants Mark Mathias, Sales Director, Trinity Lubes and Greases and GRENVO
16:00 Networking break
16:10 Market Report Passenger Car Component Aftermarket Outlook - UAE & Saudi Arabia 2021 Vishal Pandey, Partner - Automotive & Mobility Practice, Glasgow Consulting Group – UAE
16:30 Panel Discussion

The Future of Car Ownership in the UAE

Key discussion points:

• Current state of car ownership
• Post covid Trends towards self-drive & digital car service
• How the auto industry stakeholders are moving forward

Chirenj Chandran, Co-Founder & CEO, MySyara

Session Chair:
Chirenj Chandran, Co-Founder & CEO, MySyara


Karim Davis Dib, Co-Founder & COO, Hala Insurance

Phillippe Dupin, General Manager, Exxon Mobile

• Mirsad Nezirevic, General Manager, Aftersales, Al Masaood Automobiles

Naomi Dsouza, Influencer


17:50 End of Day 2

Academy Session Sponsor

For more information on any aspect of the Conference, talk to us:

Anna Arzua MacMillan

Conference Director