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May 2016

ACDelco expands on Middle East presence at Automechanika Dubai

American aftermarket leader to launch new battery at three-day trade show as car numbers on regional roads continue to rise

Dubai, UAE: One of the world’s largest automotive aftermarket players is staking the Middle East out as a key international growth market, as analysts estimate the region will add another 9.7 million cars to its roads over the next four years, bringing the total tally to 44.5 million by 2020.

ACDelco, a global leader in replacement parts and related services is looking to extend its already large footprint in the Middle East’s booming auto aftermarket, fuelled by insatiable appetite for passenger vehicles in markets such as the Gulf Cooperation Council (GCC).

The American manufacturer has an extensive portfolio of more than 80,000 part numbers across 37 product categories, including the number one fastest selling battery in the Middle East, oils, window film, spark plugs, filters, wiper blades, chemicals and brakes, as well as repair parts such as alternators, radiators and chassis, along with heating and cooling components.

Celebrating 100 years of heritage and experience in 2016, ACDelco is now raising its brand level exposure in the Middle East where, according to analysts Frost & Sullivan (F&S), 3.2 million light vehicles were sold in 2015, bringing the total number of cars in operation to 34.8 million.

ACDelco will highlight its positive intent in the market through its robust presence at Automechanika Dubai 2016, the Middle East and Africa’s largest international automotive aftermarket trade show.

The General Motors (GM) subsidiary has signed on as Platinum Sponsor and Official Battery Partner for the three-day event, which takes place from 8-10 May 2016 at the Dubai International Convention and Exhibition Centre.

At Automechanika Dubai 2016, ACDelco will launch its new battery utilising stamped grid technology that improves battery strength and power, and requires zero maintenance. The innovative battery will be available in ranges suitable for American, European and Asian vehicles and is specially designed for extreme Middle East climatic conditions.

Mohammed Al-Fayyad, Customer Care and Aftersales Director for General Motors Middle East, said the new battery technology launch along with its entire product portfolio on show at Automechanika Dubai underlines its commitment to customers in an increasingly competitive landscape.

“As a global leader in automotive replacement parts and related services, our focus has always been on building a reputation as the number-one source for quality auto parts,” said Al-Fayyad.  “Now more than ever, the customer is the centre of everything we do and they are looking more towards a high quality, technology driven, reliable products, which is what ACDelco is all about. At the end of the day it comes down to having quality products you can rely on. Over 100 million vehicles use our ACDelco oil products that carry international, independent certification which confirm their quality and fuel saving properties.”

“As an example of the strength of the ACDelco brand in the Middle East, we know that in 2015 we held a 40 per cent share of the regional car battery market, and we plan to continue to grow our sales of our maintenance free batteries as well as our other high quality products in 2016,” added Al-Fayyad.

Now in its 14th edition, Automechanika Dubai 2016 will feature more than 2,000 exhibitors from 58 countries, and is expected to attract 30,000-plus visitors from 134 countries.

The annual showcase focuses on the six core product groups of Parts & Components; Electronics & Systems; Repair & Maintenance; Tyres & Batteries; Service Station & Car Wash; and Accessories & Tuning.

Automechanika Dubai 2016 will also feature the Spare Parts and Maintenance Conference on the 9th May as a part of the Automechanika Academy.  The Automechanika Academy is a regular feature bringing together international industry experts, relevant government authorities and key industry players to discuss the most pressing issues in the industry and analyse the changing trends in the market.


  • 2016