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9 – 11 Dec 2025 Dubai World Trade Centre

G.U.D. Holdings (Pty) Ltd

Precision Press

G.U.D. Holdings (Pty) Ltd

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Description

Precision Press, a metal pressing and sub-assemblies company and division of G.U.D. Holdings, utilises Servo Press technology to provide the cutting edge in the automotive assembly sector.

Precision Press is IATF 16949 accredited with world-class engineering capabilities and with the ability to manufacture high quality steel, and aluminium automotive components to safety critical specifications.

The press employs Servo drive technology that has the capability to press high-tensile steel components to meet the most exacting vehicle manufacturer standards. It also provides a significant increase in production efficiency and component quality. Product categories include window rails, structure parts, exhausts, safety critical chassis and floor panel components.

BRAND FACTS

OE manufacturer of metal pressing and sub-assemblies
Capability to press higher strength steel
Increased component quality and production efficiency

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More products by G.U.D. Holdings (Pty) Ltd

Powerdown

Powerdown is an international brand that specialises in shock absorbers and suspension systems for commercial vehicles.

Designed and developed in Australia, Powerdown was launched in South Africa by G.U.D. Holdings in 2022.

The brand’s range of heavy-duty shock absorbers have been engineered to meet or even exceed OEM design standards, making Powerdown the genuine aftermarket alternative.

BRAND FACTS

Built tough to last
Greater comfort and control
Improved stopping distance
Savings on tyre wear
Designed to deliver on performance, safety and value

Find us at www.powerdown.co.za

RAW 4X4

RAW 4X4, a division of Powerdown, is an international manufacturer of heavy duty suspension products that are designed and manufactured in Australia to survive the toughest conditions and terrain.

Since 2021, G.U.D. imports and markets the extensive range of struts, shock absorbers and kits in South Africa.

RAW 4×4 equipment offers maximum comfort, performance and control.

Find us at www.raw4x4.co.za

Safeline

Safeline Brake Pads, South Africa’s safest brake pad, was established in 1992.

Safeline offers the largest product range of South African manufactured disc brake-pads which exceeds 600 part numbers for passenger and light commercial motor vehicles.

Safeline is the first brake pad manufacturer to be awarded the SABS Certification and the E-mark, validating the high quality and safety standards of our brake pads.

We are also at the forefront of environmentally friendly braking systems by manufacturing asbestos and copper free brake pads.

BRAND FACTS

Safetrac friction layer provides improved friction and stopping power
SABS and E-mark approval
Wear sensors to indicate brake replacement.
Accessory kits consisting of shims and clips included with brakes
Engineered to reduce disc wear

Find us at www.safelinebrakes.co.za

GUD Filters

GUD Filters, established in 1949, offers over 2,000 part numbers covering 10,000+ vehicles, including passenger, light commercial and heavy-duty. Known for OE-quality performance and reliability, GUD Filters are Africa’s top choice for great engine protection, backed by a warranty, advanced lab testing, an easy online catalogue and wide availability.

Find us at www.gud.co.za

Fram Filters

The World’s Foremost Filter has been manufactured in South Africa under licence by G.U.D. Holdings for over 40 years.

Fram Filters offers quality air, fuel, oil and cabin air filters with a range of 900 part numbers to the aftermarket customers.

FRAM Filters has a rich motorsport heritage with the brand being synonymous with high performance, quality and reliability.

BRAND FACTS

World class quality filters
Comprehensive product warranty
Range of filters for popular vehicle models
Aftermarket sales service

Find us at www.fram.co.za

Holts

Holts, Redex, Simoniz and Ultimoil are premium car care brands that together deliver a comprehensive additive, valet, paint and car maintenance offering.

Common to each brand is the commitment to developing technically advanced products that satisfy the driver’s needs.

All our products are rigorously tested in laboratories and on the road, to ensure they perform as they should.

Always at the forefront of technology, innovation is fundamental to our thinking to ensure we anticipate the needs of tomorrow.

Developed with our customers in mind, Holts’ products can be relied upon to deal with car-care challenges. Our market leading products, like Tyreweld, Radweld and Gun Gum, have over the years become well known and recommended by industry professionals.

BRAND FACTS

100 years of solving car care problems
Extensive product range for vehicle repair and maintenance
Products rigorously tested in laboratories and on the road, to ensure they perform as they should

Find us at www.holtssa.co.za

Prestone

Since 1927, Prestone has been providing the finest automotive fluids in the world, protecting car cooling systems from extreme temperatures.

As the number 1 Coolant/Antifreeze in the US, Prestone’s original patented formula is guaranteed to be suitable for all cars and can be added to any other Coolant/Antifreeze.

Prestone’s range of coolant/antifreeze products excel in extremes and are tested to ensure they work for you every day.

BRAND FACTS

90 years of innovation
Compatible with all coolants/antifreeze
Excels in extreme temperatures
Meets and exceeds all OEM specifications
Officially approved as first fill for General Motors, Ford and Toyota
Free from silicates, phosphates, borates, nitrates and amines
Provides up to 10 years corrosion protection
Independently tested by Dekra

Find us at www.prestone.com