Automechanika Awards Jury


Automechanika Dubai - Graham Threlfall

Graham is an experienced automotive industry professional with over 30 years of experience gained within the global automotive sector with specialism in the collision repair and motor insurance claims sectors.

With extensive experience of the automotive industry gained working with a number of leading vehicle manufacturers, body repair groups and networks, motor insurance companies and automotive standards bodies. Graham’s experience has been gained starting by working in and managing  bodyshops in the UK, going on to join the Motor Vehicle Repairers Association (MVRA) in 1998 as a Programme Manager. From this position to head up the bodyshop and field services division, onto the eventual appointment as Business Director while the MVRA was under Capita Plc. 

Graham was then appointed as the Head of the RMI’s National Association of Bodyshops, the UK’s leading representative body for the body repair shops and groups, until joining IBIS and Plenham Ltd as Development Director in October 2012.

Within the past decade Graham has worked in and gained experience and working knowledge of a number of bodyshop market regions which include Europe, USA, South America, Asia Pacific and Middle East. Graham is based in the Middle East in his role as Global Key Account Manager for AkzoNobel covering the Middle East, India and Africa markets. 

Back to the main page


Automechanika Dubai - Alan Whaley

Alan is an automotive industry expert with over 32 years of experience in high output sales and performance management.

A true industry veteran with international experience, Alan has first-hand knowledge and experience on many levels of the industry, from the trenches doing sales to C suite decisions at OEMs, Importers, and Consultancies. 

Today, Alan is dedicated to raising industry standards through thought leadership and knowledge sharing through keynotes, public forums, and as Chairman of AMENA Automotive Association.

Back to the main page


Automechanika Dubai - Nasir Saif Sultan AlSeeri

Abdulla Almheiri is experienced in Corporate Strategy & Excellence over 24 years; creative and rewarding experiences and at the same time maintaining high standards of performance and business ethics.

With extensive experience of the Event Management, Corporate Excellence, Customer Service, and Human Resources development he demonstrates exceptional leadership and team-building qualities with the skill for strategy execution and survey planning, mentoring, motivating, and supervising the team. Experienced in providing training in Excellence Programs. (E.g.: KPIs, Organization structure development…)

Effective communication and interpersonal skills paired with the expertise to increase organizational production. Highly competent in leading large organizations and improving business processes to optimize operational effectiveness.

Abdulla was then appointed as the Head Corporate Strategy & Excellence in Dubai government. Within the past decade Abdulla has worked in and gained experience and working knowledge of a number of different departments in Dubai governments, Dubai Police, Dubai Sport Council and Dubai Culture.

Back to the main page

NASIR SAIF SULTAN ALSEERI – Dubai Government Workshop

Automechanika Dubai - Nasir Saif Sultan AlSeeri

Nasir started his studies and career in aviation higher diploma in avionics and worked as Navigation engineer servicing ground equipment’s in Dubai airport. He further pursued his bachelors in management in 2012. His love and passion for cars started when he was 16. He got hands on by helping his brother and his relatives with their cars with repairs and modifications.

In 2009 he opened his own workshop where his work included suspension upgrades, performance upgrades, tuning and regular maintenance. Towards the end of 2017 he closed the shop and prepared for new opportunities where he currently works in Dubai government workshop as the head of VIP section with responsibilities to manage over 30 employees and a wide variety of cars and brands from classic to modern car.

Back to the main page

DR. NIMA MEHRDADI – Hella Middle East FZE / LLC

Automechanika Dubai - Dr. Nima Mehrdadi

Dr. Nima Mehrdadi graduated from the University of Paderborn (Germany) in 2004 with a doctoral degree. From 2000 until 2004 he was working as a scientific Assistant at the research department of the University of Paderborn. During this time, he was leading the department of material and component testing in the same field he wrote a lot of publications and made his PHD. During his university time, he was a professional coach and manager in the German first and second basketball league. First of January 2005 he started his career at Hella, one of the worldwide leading automotive supplier. During his time at Hella he had several leading positions in different sectors like, Development, Industrialization, Production, Strategy and Sales. Dr. Nima is currently Regional Managing Director of Hella based in Dubai and is responsible for the Hella business in the all MENA region. Dr. Nima has received several certificates and conducted many interviews to add to his extensive resume. The love for management and the ability to face different challenges and obstacles leaded Dr. Nima to become a Managing Director. His future endeavors consist of wanting to grow out the business in different sectors. With determination, prior experiences in different sectors, strong leadership and structure, these qualities have helped him to achieve leading international teams to success. 

Back to the main page


Automechanika Dubai – Dr. Alexander Sabbah

Dr. Sabbah studied mechanical engineer at the Technical University in Munich. After obtaining a PhD in Controls Engineering in 1999, he worked in several managerial positions in Germany. Since 2004 he has been working in the U.A.E. in various sales and management functions. Dr. Sabbah joined ZF in 2012 as Managing Director for the Automotive and Marine business in the Middle East. In 2017 he also took over the responsibility of ZF’s service activities in Eastern Europe, Middle East and Africa (EEMEA). Dr. Sabbah is a member of the International Association of Public Transportation (UITP) and currently a member of its MENA board. He is also a member of the joint German Emirati Council for Industry & Commerce (AHK) and currently a member of its Board of Directors.

Back to the main page

JOERG MOMMERTZ – MAN Truck & Bus Middle East FZE

Automechanika Dubai – Joerg Mommertz

Joerg Mommertz has around 38 years of diversified management experience. He began his career at MAN Truck & Bus AG (MTB AG) in 1991 as Head of Service of a captive MAN Service Center in Germany. Since then, he has held various positions in local and regional MAN organisations.

1996: Appointed as Director, Aftersales and later as Director, Sales at MAN Truck & Bus Belgium

2003 to 2006: CEO of MAN Truck & Bus Sweden and Denmark. He was also appointed Head of Sales Region North (Norway, Sweden, Denmark, Finland, and Iceland) during this period

2007 to 2012: Appointed CEO of MAN Truck & Bus Poland followed by Head of Sales Region Europe East (Poland, Czech Republic, Slovakia, Lithuania, Latvia, Estonia, Romania, Finland, Bulgaria, Moldova)

2012: In 2012, he became the CEO MAN Truck & Bus Russia and Head of Sales Region CIS.

2016: Chairman & Managing Director of MAN Truck & Bus India

2019: Appointed Managing Director of MAN Truck & Bus FZE in Dubai. Later in July 2019, he was given the overall responsibility as Head of the Middle East, Africa & Latin America regions

Joerg Mommertz completed vocational training as a truck-mechanic and Master of Engineering (Diplom Ingenieur).

Back to the main page

FRANK BEAUJEAN – asanetwork GmbH

Automechanika Dubai – Frank Beaujean

Frank Beaujean is an expert of the garage equipment industry from Kempten, Germany. He has spent the past three decades working for different garage equipment manufacturers such as Beissbarth, Snap-on and MAHA in different positions. He looks back on one 15 years of lobbying at the national and EU-stage for the garage equipment industry; since 2016 as president of the Federal Garage Equipment Association of Germany (ASA) and since 2018 as vice -president of the European Garage Equipment Association (EGEA). 

In his actual role as managing director of the asanetwork GmbH he propagates the garage equipment network standard. This industry standard supports to digitalize the workflows between the dealer management systems and the involved connected garage equipment. This standardized communication increases the productivity for workshops, vehicle repairers and tyre shops in the aftermarket. Inspections centres for the roadworthiness tests also benefit from this save, error- and manipulation-free transfer of measurement values and inspection results. 

Frank Beaujean studied electrical engineering at the University of applied sciences Regensburg and computation engineering at the University Passau. 

Back to the main page

MARTIN ROBERTS – Momentum Logistics LLC (A Gulftainer Company)

Automechanika Dubai – Martin Roberts

With over 20 years’ experience in the Transport & Logistics industry, Martin Roberts currently handles the role of Transportation Manager in Momentum Logistics, Gulftainer’s logistics subsidiary.  He is responsible for all aspects of the Transport operation, including improving Safety and Maintenance.

He rose through the ranks having served in the British Armed Forces then gaining experience driving heavy vehicles, before starting his office career as a trainee back in 1998.

Martin worked for one of the largest transport companies in the UK and helped them diversify into different markets before moving to the UAE, to become part of the Momentum Logistics Team. 

Martin holds a Certificate of Professional Competence (CPC) from the UK. He is also a qualified Dangerous Goods Safety Advisor and was also one of the first Transport managers in the UAE to gain CPC Middle East qualification.

Back to the main page